Fulfillment
Ecommerce Fulfillment
Definition
Order fulfillment designed for online sales, usually involving individual consumer orders and parcel delivery.
In practical terms
Ecommerce operations often handle many small orders, rapid cutoffs, branded packaging, inventory synchronization, and returns. The process must connect storefront data with warehouse and delivery systems.
Example
A fulfillment centre receives website orders automatically and prepares each one for parcel delivery.